Valley Homebuilding Industry Celebrated at First SAMM Awards
January 17, 2018
New home developments at Mountain Shadows, Kierland and Fountain Hills received multiple awards in the inaugural SAMM (Sales, Advertising, Marketing and Merchandising) Awards Wednesday night, Nov. 8 at the Omni Scottsdale Resort & Spa at Montelucia in Paradise Valley.
More than 200 people from the Valley’s leading homebuilding companies celebrated the industry’s success as real estate analysts spoke of an improving economy and no sign of recession.
The New Home Company took home five awards for the Villas at Mountain Shadows including Best Billboard, Best Outdoor Merchandising for Urban Homes and Best Individual Print Ad.
Optima Kierland also received five SAMM Awards including Best of Sales for the category of Attached, Large Urban Community, Best Website and Best Digital Ad Campaign.
Toll Brothers representatives celebrated the evening with four awards for their Adero Canyon neighborhood in Fountain Hills, including Best Community Branding and Best Interior Merchandising for Suburban Homes.
Landmark Homes USA and AV Homes each received three awards.
Economist Rick Merritt, president of the economic and real estate consulting firm Elliott D. Pollack & Co., says population growth and pent-up demand will cause a boom in the housing market. “Although 91 percent of Millenials say they want to buy a house, the age of homebuyers is going up.” He adds that student loans and credit card debt are the top reasons that keep Millenials from having a down payment needed for a home.
Jim Belfiore of Belfiore Real Estate Consulting says the three keys to success for home sales are great design and function; a professional sales team; and homes that are priced right. “You have to know your competitors, your products, where it fits and what buyers in the area can afford.”
DLP Marketing hosted the gala. “The SAMM Awards brought together so much talent, experience and knowledge,” said DLP Marketing Founder and President Lori Ana Harrison. “These are the industry leaders whose efforts continue to drive innovation, inspire beauty, create the lifestyle Arizonans seek and fuel the Valley’s economy.”